We’ve rounded up the top 10 perfume myths that we all think to be true, explained by our expert nose.
If you look at the box, you’ll see perfume doesn’t come with an expiry date because they don’t technically ‘go off’. What you can find however is that some perfumes, especially those with more natural ingredients in the formula, can change colour and scent over time. Some ingredients in a formula can become oxidised over time bringing a slight oxidation smell to a very old perfume bottle. This is completely normal. Keep the fragrance out of direct sunlight in a cool place and it’s less likely to turn, so the more you look after them the better chance they have of smelling as they should for longer.
YOU SHOULD RUB YOUR WRISTS TOGETHER AFTER APPLYING PERFUME
Not unless you want your fragrance to disappear quicker. Fragrances contain molecules, just like everything else in the world, which means they will react to certain elements such as friction and heat. When you rub your wrists together yes you create heat which should help the scent carry, however, what you’re really doing is you’re causing the molecules to break down or evaporate quicker as you create heat by friction. This means the scent becomes dulled down and fades faster, the opposite of what you want! Just apply and let it dry down and do it’s thing.
WOMEN WEAR PERFUME AND MEN WEAR COLOGNE
Yes, they do, but not for the right reasons. Perfume is a genderless word much like fragrance, meaning it’s for everyone. A fragrance is called a cologne or a perfume depending on the % of perfume oil in the composition. Colognes are generally the weakest at around 3-5% whereas perfumes (EDT and EDP) range from 10 – 20%. Advertising and marketing companies are responsible for using these differences as a way to push a product to certain consumers. What you then find is colognes have become more ‘masculine’ clean and fresh or deep in their scent, whilst perfumes are more ‘feminine’ and floral fruity. So the word cologne (and aftershave) is now commonly associated to ‘masculine fragrances’. Over time we’ve learned these associations and learned not to like the opposite genders fragrances, but this is slowly changing…
THE STRONGER THE PERFUME THE BETTER IT WILL SMELL
Not really. Higher-strength perfume will generally have a stronger scent, but that doesn’t always mean that it’s a good thing! Sometimes less is more, unless you want people to smell you a mile down the road before they see you. Some countries adore strong smelling perfumes, but those not used to it can find the smell over whelming and unpleasant, so be wary! The type of ingredients in a fragrance and how much they are used will also have an effect on the perceived strength, for example, some top notes such as lemon are quite sharp and ‘strong’ compared to some base notes such as musk which is quite soft and ‘weak’ in its aroma.
PERFUME SHOULD SMELL THE SAME THROUGHOUT THE DAY
Not necessarily – it all depends on the fragrance formula or design. Some fragrances are designed for the aroma not to change, but most will be structured in a way that as the fragrance drys down, the middle and base notes reveal an exciting twist or subtle change in the scent. Fragrances are structured around a pyramid of volatility, so some ingredients will only appear after minutes or even hours and will need to be used in higher quantities to change the overall aroma.
WHEN YOU CAN NO LONGER SMELL YOUR PERFUME IT’S GONE
Generally speaking the answer is no, but of course, this depends on the strength of the fragrance and the composition. The nose is a clever little thing, and a lot like the other senses is very good at blocking out unnecessary information. Think of a noise that seems annoying like road works, after a while, it becomes background noise that you hardly notice. For our eyes, if we need to observe for dangers crossing the road, we’re unlikely to notice the bird flying in the sky even though our eyes see it. For touch, we aren’t constantly aware that we’re wearing rings or earnings and often don’t notice when we’ve lost them! Our nose is the same. When we wear a fragrance our nose becomes used to it and can eventually stop processing its smell, it’s called olfactory fatigue. So remember, not smelling it doesn’t always mean it’s gone and that it’s time to apply more.
YOU NEED TO KEEP PERFUME IN THE FRIDGE
You certainly can! But it’s not essential. Like we mentioned, perfume should be stored in a cool, dark place. That means that often people like to put their perfume in the fridge to keep it from turning sooner rather than later which isn’t a bad idea. So long as it’s not in a humid bathroom in direct sunlight you’ll be ok. If you want to go the extra mile, a big trend for 2019 is using a beauty fridge to keep your products in just the right environment.
THE MORE EXPENSIVE THE BETTER
This is a harder one to answer. When it comes to pricing a perfume there are lots of things to consider, and that’s not only the quality of the juice (although it should be the main factor). Generally, the very cheap perfumes tend to not last for very long which can be for a variety of reasons such as low-quality ingredients, low perfume oil % and poor fragrance composition. The general opinion is that they also tend to not smell as nice, again for similar reasons. The price of a fragrance could depend on many aspects: the ingredients in the compositions (some ingredients are extremely expensive, some are very cheap), the packaging, the branding, advertising and marketing. However, you may find there are fragrances that fall into the cheaper category and you love them! Which is great and they do exist. Don’t be fooled by the very expensive perfumes that may be priced higher because of the brand name. Everyone has their own budget so as long as you’re wearing something that is affordable and you like the scent then that’s all that matters! Scent is a journey for everyone.
>> Learn some scent jargon <<
YOU CAN WEAR DIFFERENT PERFUMES AT ONCE
You can, but it doesn’t mean you always should. Layering is a concept in perfume that has been around for a while, particularly in middle eastern countries. Perfumers spend many months and sometimes years carefully crafting a fragrance, so it’s a shame to cover that up with other perfumes that will mask its beauty. Also, fragrances are designed to stand alone and mixing / layering them can cause some unusual scents… ! We know everyone is after something unique, but there are other ways to go about customising your own perfume. Our Layers fragrances for example are the first fragrances that have been designed so you CAN blend them together to create a unique scent. You can also spray layer two or three fragrances and your perfume will be transformed into a new, wonderful aroma.
>> Discover Layers <<
PERFUME SMELLS DIFFERENT ON ME
A lot of this is down to our own personal perception as well as our nose’s ability to ignore smells (like we mentioned earlier). Your skin does have a small part to play in the smell of a perfume as a fragrance does commonly smell differently on everyone due to our differing pH levels/diet/hormones, but not as much as we like to think. Sorry to say that there’s no magical power behind a perfume that changes with your mood or body odour, but there may be subtle variations from person to person.