Why you should create a scent for your special occasions

Fragrance has a remarkable ability to take us back to a place, a feeling or even a person. One breath of a certain scent can transport you across years or continents, reawakening the emotions of a single fleeting moment. But why does this happen?! And how can we harness this connection to make our most meaningful memories last even longer?

This month, we’re exploring the beautiful relationship between memory and scent– and how to use fragrance as a way to mark life’s most important moments, like a wedding or a once-in-a-lifetime trip. 

The science of scent and memory

It all starts in the brain.

Scent is the only one of our five senses that has a direct pathway to the limbic system: the part of the brain that handles memory and emotion. When you smell something, olfactory signals bypass the usual sensory relay system and go straight to the amygdala (which processes emotion) and the hippocampus (which stores memory). That’s why scent feels so visceral, emotional and nostalgic. It’s not just remembered, it’s relived.

This is why so many people associate certain perfumes with loved ones, milestones or specific chapters in their life. One spritz of a fragrance can be more powerful than any photo or keepsake.

Why choose a scent for an occasion?

When you consciously wear a fragrance for a specific event, you’re creating an invisible emotional time capsule. Whether it’s your wedding, a date or a trip abroad, pairing a scent with a special occasion helps lock it in your sensory memory.

Later, revisiting that same fragrance brings the moment back to life: the music, the laughter, the place, the feeling.

Some of our favourite moments to scent:

• Your wedding day: Blend a bespoke wedding scent as a couple with our Blend À Deux experience.
• A once-in-a-lifetime trip: Pack a fresh travel scent from our Discovery Sets.
• A new chapter: Celebrate a move, a new job or a milestone with a Signature Blend.
• Your honeymoon or anniversary: Create a warm and comforting scent memory with bespoke blend.

Immortalising the feeling

There’s no right or wrong when it comes to choosing a scent for a moment! Here are some ways to think about it:

• For a wedding: You could opt for something romantic and timeless. Soft florals like rose or neroli pair beautifully with warm sensual base notes.
• For travel: Why not try a fresh, uplifting citrus or green scent to channel brightness and clarity?
• For an anniversary: Consider a deeper, more complex scent that mirrors the richness of your shared history.
• For gifting: Choose something comforting or unexpected that reflects the person’s character, and the story you share. 

When you discover a blend that captures how you feel, it becomes more than perfume: it becomes part of the memory itself.

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Preserving your fragrance

To keep your scent (and the moment it marks) alive for years to come, proper care is essential:

• Store in a cool, dark place: Sunlight and heat break down the fragrance molecules. A drawer or closet is ideal.
• Keep the cap on: This prevents oxidation and preserves the scent profile.
• Travel wisely: Use smaller formats like our 2ml Discovery Set vials to bring your favourite scents with you, without damaging the full-size bottle.
• Top it up: With our refillable 50ml fragrances, you can return to the same scent again and again without repurchasing a new bottle. 

Ready to scent the moment?

Whether you’re saying “I do,” setting off on your honeymoon, or planning a birthday to remember, make fragrance part of the story.

Explore our Discovery Sets

Book a Blend À Deux experience

Shop the Blends Collection

Let your fragrance be more than perfume. Let it be your memory, bottled.