It began in London with a question: what if people could understand perfume the way perfumers do?
“I wanted to take perfumery out from behind closed doors and put it into people’s hands. To give them the knowledge, the materials and the freedom to create a fragrance of their own.
Founder & Perfumer, creator of the Art of Blending
Perfume should be an experience you happen to wear.
Every creation, kept.
When you create a fragrance with us, your formula is recorded in the EPC Ledger with a unique code. Thousands of personal formulas are kept there, ready for you to return to years later.