Privacy and Cookie Policy
This policy explains what personal information Experimental Perfume Club collects, why we collect it, how we use and protect it, and the rights you have over it. It also explains how we use cookies. Please read it together with our Terms & Conditions and Terms of Website Use.
At a glance
Data controller
Experimental Perfume Club Ltd · ICO ZB859674
What we collect
order, booking and contact details, and how you use our site
Selling your data
never for money · opt out of ad cookies at any time
Marketing
only if you opt in · unsubscribe at any time
Cookies
analytics and marketing only with your consent
Your rights
free, answered within one month · contact@experimentalperfumeclub.com
How we look after your information
1. Who we are
In shortExperimental Perfume Club Ltd in London is responsible for your personal information. We are registered with the UK Information Commissioner's Office.
Experimental Perfume Club Ltd is the data controller responsible for your personal information. We are a company registered in England and Wales under company number 10305110, with our registered office at 3rd Floor, 45 Albemarle Street, London W1S 4JL. We are registered with the UK Information Commissioner's Office (ICO) under registration number ZB859674.
Our representative in the European Union for the purposes of the EU General Data Protection Regulation is Experimental Perfume Club SAS, 250 bis Boulevard Saint-Germain, 75007 Paris, France. If you are in the EU, you may contact them with any matter relating to your personal information.
For any privacy question or to exercise your rights, email contact@experimentalperfumeclub.com or write to us at Experimental Perfume Club, 9 Gee's Court, London W1U 1JH.
2. The information we collect
In shortWe collect what you give us when you order, book or subscribe, and technical information about how you use our site. We never see your full card details.
Information you give us. When you place an order, book an experience, create an account, subscribe to our newsletter, complete our fragrance finder, contact us, or leave a review, you may give us your name, delivery and billing address, email address, telephone number, your date of birth where we need it to confirm you are 18 or over, fragrance preferences, and the content of your messages or reviews. If you tell us about an allergy or sensitivity before an experience, we record it only to keep you safe during the session.
What you must give us. We need your name, contact details and, for goods, your delivery address to take your order or booking. Without them we cannot supply you. Everything else is optional.
Payment information. Payments are processed by Shopify Payments, PayPal and Klarna. We never receive or store your full card number.
Information collected automatically. When you browse our site we collect technical data such as your IP address, browser type, device and operating system, time zone, and how you navigate the site, including pages viewed and products searched. This is collected through cookies and similar technologies, explained in the Cookies section below.
Information from others. We receive limited information from our service providers, such as delivery confirmation from our couriers and fulfilment partners, payment confirmation from our payment providers, and analytics from providers such as Google and Meta.
3. How and why we use it
In shortWe use your information to fulfil your orders and bookings, to run and improve our business, and, only if you have opted in, to send you news you can unsubscribe from at any time.
UK data protection law requires us to have a lawful basis for every use of your personal information. These are ours:
| What we do | Lawful basis |
|---|---|
| Fulfil your orders, bookings and courses, deliver your parcels, process payments and refunds, provide customer service | Performance of a contract |
| Record an allergy or sensitivity you disclose before an experience, to keep you safe during the session | Your explicit consent |
| Send you our newsletter and marketing | Consent (double opt-in), or the soft opt-in for existing customers, with an unsubscribe link in every email |
| Improve our site, products and services, analyse how the site is used, prevent fraud, secure our systems, and defend legal claims | Legitimate interests |
| Keep accounting records, comply with tax, customs, consumer and cosmetic safety law | Legal obligation |
Where we rely on legitimate interests, we have balanced them against your rights and interests. You can ask us for detail on any of these assessments.
We do not use automated decision-making that produces legal or similarly significant effects about you, and we do not sell your personal information for money.
4. Who we share it with
In shortOnly the partners who help us serve you: our fulfilment warehouses, couriers, payment providers, and the platforms that run our store and emails. Never sold.
We share your information only where needed to provide our services, with:
- Fulfilment and delivery partners: our warehouses in the Netherlands and the United States, and couriers including Royal Mail, DPD, UPS, DHL and FedEx, who receive your name, address and contact details to deliver your order.
- Payment providers: Shopify Payments, PayPal and Klarna. If you choose Klarna at checkout, your contact and order details are shared with Klarna to assess eligibility for their payment options, under Klarna's own privacy notice.
- Platform and technology providers: Shopify, which hosts our store and processes payments. Shopify also uses some store data, such as order and browsing information, to prevent fraud, improve its services, and personalise its Shop app and offers, under Shopify's own privacy policy. We also work with our email platform, our reviews provider, and our analytics and advertising partners, as described in the Cookies section below.
- Our group: Experimental Perfume Club SAS, our European entity, for production, fulfilment and regulatory purposes.
- Professional advisers and authorities where the law requires it, to enforce our terms, or to protect the rights, property or safety of our business or our customers, including for fraud prevention.
If we sell or buy any business or assets, or if substantially all of our assets are acquired, personal data may be transferred as part of that transaction, and we will notify you of any change of controller.
5. Where your information goes
In shortYour data is mostly held in the UK and EU. Where it goes further, such as to our US warehouse, we use legally approved safeguards.
Your information is processed in the United Kingdom and the European Union, and in limited cases elsewhere, in particular by our fulfilment partner in the United States for orders shipped there, and by technology providers who operate globally.
Whenever your information leaves the UK or EU, we protect it using safeguards recognised by UK and EU law: an adequacy decision (including the UK–US Data Bridge and the EU–US Data Privacy Framework where the recipient is certified), or the International Data Transfer Agreement or Standard Contractual Clauses. You may contact us for information about the safeguard applied to a specific transfer.
6. How long we keep it
In shortOrder records are kept 6 years for tax law. Newsletter data is deleted when you unsubscribe. Everything else is kept only as long as needed.
| Information | How long |
|---|---|
| Order, payment and refund records | 6 years from the end of the financial year, as required by UK tax and accounting law |
| Your custom blend formula | For as long as you may wish to reorder it, unless you ask us to delete it |
| Newsletter data | Until you unsubscribe, at which point it is removed from our mailing database |
| Allergy or sensitivity notes for an experience | Deleted after the session, unless you ask us to keep them for future visits |
| Customer service correspondence | Up to 2 years after resolution |
| Technical and analytics data | See the Cookies section below |
7. How we protect it
In shortEncrypted connections, secure platforms, and access limited to those who need it.
Our store runs on Shopify's secure, encrypted infrastructure, and all payment transactions are encrypted. Access to personal information within our team is limited to those who need it to do their jobs. Where you have a password for your account, please keep it confidential.
No transmission over the internet can be guaranteed fully secure, but once we receive your information we apply strict procedures and safeguards to prevent unauthorised access, and we will notify you and the ICO of any breach where the law requires it.
8. Your rights
In shortYou can ask for a copy of your data, have it corrected or deleted, object to how we use it, and take it elsewhere. It is free, and we respond within a month.
Under UK data protection law you have the right to:
- Access the personal information we hold about you, free of charge
- Rectify information that is inaccurate or incomplete
- Erase your information where there is no good reason for us to keep it
- Restrict how we use it in certain circumstances
- Object to processing based on legitimate interests, and to direct marketing at any time
- Port your information to another provider in a structured, machine-readable format
- Withdraw consent at any time where consent is our lawful basis, without affecting processing already carried out
To exercise any of these, email contact@experimentalperfumeclub.com. We will respond within one month. To unsubscribe from marketing, simply use the link at the bottom of any of our emails.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk/concerns or on 0303 123 1113. If you are in the EU, you may also complain to your local supervisory authority.
Complaining to us first. If you are unhappy with how we have handled your information, please tell us at contact@experimentalperfumeclub.com. We will acknowledge your complaint within 30 days, look into it, and tell you the outcome without undue delay.
If you live in the United States. You can make any of the requests above in the same way, whichever state you live in. You can also ask us what personal information we have collected about you, the sources and purposes, and the categories of third parties we disclose it to. We will not treat you differently for exercising your rights. You may make a request through an authorised agent, and we may need to verify your identity before we respond.
Selling and sharing. We do not sell your personal information for money, and we never rent or trade customer lists. If you allow marketing cookies, our advertising partners (Meta and Google) may receive information about your visit to measure and personalise ads; some US state laws treat this, and Shopify's use of store data described in section 4, as "selling" or "sharing". You can opt out at any time using the cookie preferences link in our site footer, and we treat a Global Privacy Control (GPC) signal from your browser as an opt-out.
Health information. An allergy or sensitivity you tell us about is health information. We collect it only with your consent, use it only to keep you safe during your session, never sell or share it, and delete it after the session unless you ask us to keep it.
9. Children
In shortOur site and products are for adults. We do not knowingly collect children's information.
Our website and products are intended for those aged 18 and over, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
10. Changes to this policy
In shortWe will post any changes here, and tell you by email if they are significant.
We may update this policy from time to time to reflect changes in our practices or in the law. Changes will be posted on this page with an updated date below, and where a change is significant we will notify you by email.
Cookies
11. What cookies are and how we use them
In shortCookies are small files stored on your device. Essential ones make the shop work. Analytics and marketing cookies only run if you say yes.
Cookies are small text files placed on your device when you visit a website, along with similar technologies such as pixels and local storage. We use them to make our shop work, to understand how the site is used, and, with your consent, to make our marketing more relevant.
In the UK and the European Union, a banner asks for your consent when you first visit, before any non-essential cookies are set, and refusing is as easy as accepting. Wherever you are, you can turn analytics and marketing cookies off at any time using the cookie preferences link in our site footer or through your browser settings.
12. The cookies we use
In shortFour kinds: essential (always on), analytics, marketing, and reviews. The third parties we work with are named below.
| Category | What it does | Providers |
|---|---|---|
|
Essential Always active |
Makes the shop work: your basket, checkout, login, currency and region, fraud prevention, and remembering your cookie choices. The site cannot function without these. | Shopify |
|
Analytics With your consent |
Helps us understand how the site is used, which pages and fragrances people view, and how we can improve. | Google Analytics, Shopify analytics |
|
Marketing With your consent |
Measures our advertising and makes it more relevant, and powers emails such as reminders about items you viewed. | Meta, Google Ads, Klaviyo |
|
Reviews With your consent |
Displays customer reviews and lets you leave one. | REVIEWS.io |
If you allow marketing cookies, these partners may collect information about your browsing over time and across different websites, and use it under their own privacy notices, linked above. Cookie lifetimes vary from the duration of your visit to up to two years; the specific cookies set by each provider may change as their services are updated.
13. Managing your cookie preferences
In shortChange your mind any time, on our site or in your browser.
You can change or withdraw your cookie consent at any time using the cookie preferences link in our site footer. You can also block or delete cookies through your browser settings; your browser's help pages explain how. Blocking essential cookies may stop parts of the shop from working, such as the basket and checkout.
Do Not Track and Global Privacy Control. Our site does not respond to browser "Do Not Track" signals, as there is no common standard for them. We do honour Global Privacy Control signals as an opt-out of marketing cookies.
Questions about your personal information? Email contact@experimentalperfumeclub.com.
Last updated October 2026. Experimental Perfume Club Ltd, company number 10305110, ICO registration ZB859674. VAT number GB277810085. Registered office: 3rd Floor, 45 Albemarle Street, London W1S 4JL. Lab-boutique: 9 Gee's Court, London W1U 1JH.