EPC crafts unparalleled experiences and bespoke fragrances, designed to be worn alone or blended together, allowing you to create your own personalised scent. Each fragrance is meticulously crafted by our in-house perfumer at our London lab, using a curated selection of the finest perfumery ingredients.
Our mission is to produce exceptional quality perfumes with a minimal environmental footprint, offering memorable experiences that our customers can cherish and share. This commitment goes beyond the mere creation of a product.
Explore our award-winning collections of unisex, vegan, and cruelty-free fragrances, presented in eco-refillable packaging.
Our Values
1. BEAUTIFUL PRODUCTS WITH AÂ FOCUS ON HIGH QUALITY INGREDIENTS
Innovation and Product Excellence
We’re perfumer-creators, which means we are a hybrid between a laboratory and a brand. Everything we do and sell is created in-house, from the idea to the bottle!
We hand-pick the finest ingredients from all over the world. As an independent house, we are proud to access some of the rarest and most precious ingredients available. Over a third of our production costs are dedicated to the “juice” – the scent itself – significantly higher than the industry average.
Our vegan-friendly formulas are never tested on animals. We embrace slow perfumery, ensuring each bottle meets the highest quality standards through months of careful crafting between our London studio and our manufacturing site in Grasse, with final touches added by hand in London.
Our blendable fragrances are a testament to our innovation, allowing for seamless quality control and customisation. This unique approach has earned us annual recognition and R&D tax relief from the UK government.
Celebrated for their aesthetic excellence, our fragrances have received multiple industry awards. Our customers consistently praise our perfumes’ authentic, natural, and long-lasting quality in their reviews.
2. CUSTOMER HAPPINESS THROUGH EXPERIENCE
Creating experiences.
We offer exceptional experience in perfumery, providing friendly and knowledgeable expert staff who guide customers through the process of creating their own personalised scents. The workshops and experiences offered we have designed are comprehensive and hands-on, allowing participants to learn the art of perfumery in a fun and informative way.
3. CUSTOMER SATISFACTION
Putting customers first.
Our customer service is central to our mission, renowned for being friendly, helpful, and attentive. We strive for 100% satisfaction and are proud of our 99% recommendation rating from over 700 verified reviews on Reviews.io.
We aim to provide a personalised, inclusive, and memorable experience for all our visitors, respecting and embracing their creative visions.
Our verified customer reviews highlight:
- 100% positive feedback on “experiences,” praising our friendly, knowledgeable staff and enjoyable, informative sessions.
- 100% positive feedback on “customer service,” noting our friendly, helpful staff and excellent service.
4. SHARING KNOWLEDGE AND IMPACT ON PEOPLE’S EDUCATION
Learning from Professionals
Sharing our perfumery expertise is central to our mission. We aim to deepen users’ understanding of perfumes and reconnect them with their sense of smell through outstanding educational resources, including in-person workshops, online courses, and engaging in-store and online experiences.
Our offerings cater to everyone from curious beginners to seasoned connoisseurs, providing valuable knowledge on scents, ingredients, and the art of perfume creation. Some participants even follow their dreams and start their own businesses.
5. MINIMAL IMPACT ON THE PLANET THROUGH PACKAGING AND PROCESSES
Eco-Conscious Perfumes.
Our minimalist branding and packaging reflect the purity and simplicity of our perfumery ingredients.
Eco-consciousness is at the heart of everything we do. We minimise unnecessary packaging and waste, source ingredients responsibly, and manufacture locally. We use minimal plastic, avoid cello wrapping, and opt for biodegradable materials whenever possible.
Our long-term goal is to reduce production and encourage reusable packaging. We offer a refill service for returning customers, available both in-person and via refill cartridges, with significant discounts on refills.
All our delivery packaging is reusable, recyclable, or biodegradable, and we never use plastic wrap or tape. Our product cartons are made from FSC-certified paperboard and printed with vegetable inks, free from plastic laminate.
We prioritise sustainability by reusing and recycling supplier packaging and choosing warehouses committed to eco-friendly practices. Our local London lab ensures mindful consumption and production only as needed.
Additionally, our fragrances are vegan and cruelty-free, certified by Peta.
6. INCLUSIVE & COMMUNITY FOCUSED
As a female-founded brand, we are dedicated to championing women and promoting diversity. We actively support charities and collaborate with diverse influencers.
Our recruitment, business decisions, and campaign planning are rooted in inclusion. We do not tolerate any form of discrimination, whether based on race, religion, gender, age, disability, political opinion, parenthood, or any other classification.
We pride ourselves on a diverse team, with over 75% of our staff and partners belonging to the LGBTQ+ community and minority cultural backgrounds. We thrive on building teams with multicultural backgrounds.Â
7. GIVING BACK TO THE PLANET
We are committed to restoring and rewilding our planet through our actions. By partnering with Ecologi’s sustainable projects, we offset our carbon emissions and achieve carbon neutrality.
For the past three years, we have proudly supported climate action, planting over 1,000 trees and funding 55 climate projects worldwide.
We are also members of 1% For The Planet, the international organisation whose members contribute at least one percent of their annual revenue to environmental causes.
Shipping worldwide 
Free UK shipping on orders above £100. Free UK returns 
Complimentary gift wrapping
Plastic-free packing, minimum use of plastic within products, manufactured locally