Bouquets wilt and fade. Boxes of chocolates get eaten. Forget the standard Valentine’s gifts this year, there’s something far more personal, intimate and enduring to celebrate your love story: crafting a bespoke fragrance together.
Fragrance has long been intertwined with romance, seduction and attraction. From Cleopatra’s perfumed sails to the symbolism of roses in Persian poetry and Victorian love letters, scent has always been a timeless expression of love.
At EPC, we believe that creating a personalised fragrance is the ultimate way to capture the essence of your relationship: a long-lasting sensory reminder of your connection.
The history of fragrance and love intertwined
Scent and romance have been inseparable throughout history.
The Greeks and Romans believed that roses were gifts from the gods, symbolising love and beauty. Similarly, perfumes have often been used to allure and enchant, with certain notes like jasmine, rose and amber celebrated for their sensual, seductive or animalic qualities.
Unlike any other sense, smell is directly linked to the limbic system– the part of your brain responsible for emotion and memory. This explains why certain scents can instantly transport you back to a cherished moment or stir up powerful feelings. Sensory cues triggering memories is at the heart of Proust’s famous madeleine story, where a simple bite of cake unlocks a flood of childhood memories.
Scent plays a fascinating role in sparking attraction and building deep connections. The fragrances we wear and the scents we encounter can weave themselves into the very fabric of our relationships. It’s therefore no surprise that a well-chosen fragrance can evoke feelings of desire, intimacy and comfort– perfect for telling your own unique love story!
The perfect date day
Looking for an experience that’s as meaningful as it is unique?
Our blending consultations offer couples the chance to craft their very own Signature Blends. Imagine exploring a world of evocative scents together, guided by our expert team, as you uncover the notes that resonate most with your relationship. You could create something linked to a memory in your lives, or inspired by a significant location. You could even craft a scent ready for an upcoming occasion, like a wedding or special trip you’re planning on taking… the options are truly endless.
Blending a fragrance isn’t just a creative and fun process: it’s also deeply symbolic. Every choice you make reflects your unique bond, resulting in a scent that’s a true testament to your love.
And the best part? You’ll leave with a keepsake you can wear every day, a beautiful reminder of the time you spent together.
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Our favourite love-inspired scents
At this time of year, we love opting for sensual, soft, floral, sweet and animalic scents. If you’re inspired by romance, our curated selection for Valentine’s season include:
- Jardin Rose, made with Rose Rhubarb
Explore a garden in full bloom– colourful roses and gardenias mingling with sweet tart rhubarb. A vibrant scent that’s as unforgettable as your Valentine.
- Tuberose Chai, made with Jasmine Osmanthus
Exotic and sunny, warm your heart with cardamom, ginger and turmeric, finished with creamy moss and musk.
- Amber Dusk, made with Jasmine Osmanthus
Decadent and dreamy, amber and creamy jasmine create a soft rounded fragrance with a hint of lasting warmth.
Whether you’re crafting your own scent or discovering one of our romantic blends, let fragrance be the language of your love in 2025.
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Celebrate your love story
This year, step away from the expected and create a memory that lasts forever. Book your in-store blending experience today and let us help you bottle your love into a signature scent: crafted by you, for you.
Because nothing says ‘I love you’ quite like a fragrance that’s uniquely yours.
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